At the heart of Johanna Ortiz is a state-of-the-art atelier in Cali, Columbia; a space where craftsmanship, creativity, and purpose converge.
The brand is grounded in community and intention. Its grassroots foundation fosters social inclusion and meaningful change by empowering local talent, preserving artisanal knowledge, and celebrating craftsmanship through inspired design. What started as a resort line centered around swimwear, has organically evolved into a complete lifestyle brand that creates ready-to-wear, resort, accessory, and home collections throughout the year. Johanna’ unbridled love of color and print, her couture knowledge of silhouette and fit, and her unabashed air of exuberant elegance have made her brand a coveted treasure for all fashion admirers.
Johanna Ortiz laid the foundation for longevity by committing to her community. With strategy and heart, she established an atelier that honors tradition, craftsmanship, and encourages joyful creativity. As a women-founded and led company, with 76% of the team composed of women, the brand believes in the transformative power of the feminine force. This is upheld daily through programs that support housing, education, and mental health.
Over 90% of production is crafted in-house at the Cali, Columbia atelier through a vertically integrated model. With a team of over 460, the brand is committed to ethical, local manufacturing, taking full responsibility for every step of the process. Each piece is hand-embellished by artisans whose growth and well-being are actively supported. From intricate jewel trims to delicate raffia embroidery, every garment reflects a dedication to detail and craftsmanship.
